{"id":1371,"date":"2007-03-03T16:12:31","date_gmt":"2007-03-03T14:12:31","guid":{"rendered":"http:\/\/www.peoplesphere.be\/wp\/?p=1371"},"modified":"2015-08-05T13:47:51","modified_gmt":"2015-08-05T11:47:51","slug":"rht106","status":"publish","type":"post","link":"https:\/\/peoplesphere.be\/fr\/rht106\/","title":{"rendered":"RHT106"},"content":{"rendered":"

\"RHT106\"<\/p>\n

Dossier n\u00b0106: Employer Branding<\/a><\/h2>\n

Apr\u00e8s deux d\u00e9cennies de valorisation parfois exacerb\u00e9e de son r\u00f4le strat\u00e9gique, le DRH prend aujourd\u2019hui en charge des activit\u00e9s plus proches de la communication externe et du marketing que de la GRH pure. Le costume dit \u00ab m\u00e9diatique \u00bb: tendance lourde ou mode passag\u00e8re?<\/p>\n

Acteurs<\/h3>\n

V\u00e9ronique Guilmot (Chirec)<\/strong> \u00ab Le changement ne s\u2019impose pas par d\u00e9cret \u00bb
\nApr\u00e8s avoir v\u00e9cu non sans mal des fusions successives, le Chirec est sorti des soins intensifs. Au c\u0153ur du chantier: la cr\u00e9ation d\u2019une identit\u00e9 commune et une collaboration positive pour tirer parti des synergies dans le respect des diff\u00e9rents sites.<\/p>\n

Dossier Employer Branding\u2026<\/h3>\n

\u2026, image employeur, marque employeur, employeur de r\u00e9f\u00e9rence, Employer of Choice, Employee Value Proposition: qu\u2019est-ce qui se cache derri\u00e8re ces concepts? Comment les rendre op\u00e9rationnels et dans quels buts? C\u2019est ce qu\u2019explore notre dossier: ou quand les RH font du marketing!<\/p>\n

L’interview<\/h3>\n

Antonio Barba G\u00e1lvez, pr\u00e9sident de l\u2019AEDIPE (l\u2019\u00e9quivalent espagnol de l\u2019ADP) qui sera au congr\u00e8s MRH de S\u00e9ville !<\/p>\n

\"\"<\/p>\n

Vous pouvez \u00e9galement commander notre \u00e9dition disponible en format magazine (10\u20ac) ou en format PDF (10\u20ac).<\/p>\n

Si vous d\u00e9sirez commander une\/des archive(s), contactez nous au +32 67 34 11 59 ou par email info@mrh.be<\/a>, ou encore, abonnez-vous<\/a> pour ne manquer aucun des sujets d\u00e9velopp\u00e9s dans le magazine!<\/p>\n","protected":false},"excerpt":{"rendered":"

Dossier n\u00b0106: Employer Branding Apr\u00e8s deux d\u00e9cennies de valorisation parfois exacerb\u00e9e de son r\u00f4le strat\u00e9gique, le DRH prend aujourd\u2019hui en charge des activit\u00e9s plus proches de la communication externe et du marketing que de la GRH pure. Le costume dit […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[],"yoast_head":"\nRHT106 - Peoplesphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/peoplesphere.be\/fr\/rht106\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RHT106 - Peoplesphere\" \/>\n<meta property=\"og:description\" content=\"Dossier n\u00b0106: Employer Branding Apr\u00e8s deux d\u00e9cennies de valorisation parfois exacerb\u00e9e de son r\u00f4le strat\u00e9gique, le DRH prend aujourd\u2019hui en charge des activit\u00e9s plus proches de la communication externe et du marketing que de la GRH pure. 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