{"id":16122,"date":"2024-05-09T11:58:21","date_gmt":"2024-05-09T09:58:21","guid":{"rendered":"https:\/\/peoplesphere.be\/fr\/?p=16122"},"modified":"2024-05-09T11:58:45","modified_gmt":"2024-05-09T09:58:45","slug":"memo-pour-nos-amis-recrutements-voici-les-reseaux-sociaux-les-plus-populaires-aupres-des-jeunes","status":"publish","type":"post","link":"https:\/\/peoplesphere.be\/fr\/memo-pour-nos-amis-recrutements-voici-les-reseaux-sociaux-les-plus-populaires-aupres-des-jeunes\/","title":{"rendered":"M\u00e9mo pour nos amis recruteurs: voici les r\u00e9seaux sociaux les plus populaires aupr\u00e8s des jeunes."},"content":{"rendered":"<p>Instagram demeure le r\u00e9seau social le plus utilis\u00e9 par les Belges entre 16 et 24 ans, ressort-il du barom\u00e8tre Social Media &amp; Influencers (SMI) de l&rsquo;Arteveldehogeschool et de la F\u00e9d\u00e9ration du commerce et des services Comeos. Au total, 94,2% des jeunes Belges utilisent l&rsquo;application de Meta, d\u00e9sormais talonn\u00e9e par TikTok.<!--more--><\/p>\n<p>Selon l&rsquo;\u00e9tude, huit jeunes Belges sur dix affirment utiliser Instagram quotidiennement. Le r\u00e9seau social enregistre n\u00e9anmoins une baisse de 5,7% alors que TikTok conna\u00eet une progression constante avec, \u00e0 ce jour, 70,4% d&rsquo;utilisateurs journaliers. Snapchat referme le podium avec 69,6%. <em>\u00ab\u00a0La position d&rsquo;Instagram en tant que plateforme dominante est remise en question\u00a0\u00bb,<\/em> affirme Marijke De Veirman de l&rsquo;Arteveldehogeschool.<\/p>\n<p>Dans la tranche d&rsquo;\u00e2ge la plus jeune (16-18 ans), l&rsquo;usage de TikTok est en effet plus intensif avec 79,1% d&rsquo;utilisateurs quotidiens, juste derri\u00e8re les 82% d&rsquo;Instagram et juste devant Snapchat (78%). Toujours chez les 16-18 ans, TikTok d\u00e9passe m\u00eame Instagram en termes de nombre de consultations par jour.<\/p>\n<h3><strong><em>Les filles plus accros que les gar\u00e7ons<\/em><\/strong><\/h3>\n<p>Le barom\u00e8tre montre que les femmes belges entre 16 et 24 ans utilisent globalement les r\u00e9seaux sociaux de mani\u00e8re plus intensive. Elles sont en effet neuf sur dix \u00e0 consulter Instagram tous les jours contre 74,4% des hommes et 77% \u00e0 faire de m\u00eame avec TikTok (64% chez les hommes). \u00c0 l&rsquo;inverse, YouTube occupe la premi\u00e8re place chez les jeunes hommes avec 77,2%, contre 51,6% chez les femmes.<\/p>\n<p>Ces plateformes jouent \u00e9galement un r\u00f4le cl\u00e9 pour les annonceurs puisque selon le barom\u00e8tre \u00ab\u00a056,3 % des personnes \u00e2g\u00e9es de 16 \u00e0 24 ans d\u00e9clarent apprendre \u00e0 conna\u00eetre des marques ou des produits sur Instagram contre 43,2 % pour TikTok\u00a0\u00bb. Facebook reste \u00e9galement un acteur d&rsquo;importance, surtout aupr\u00e8s des 25-39 ans.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Source: RTBF avec Belga<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram demeure le r\u00e9seau social le plus utilis\u00e9 par les Belges entre 16 et 24 ans, ressort-il du barom\u00e8tre Social Media &amp; Influencers (SMI) de l&rsquo;Arteveldehogeschool et de la F\u00e9d\u00e9ration du commerce et des services Comeos. Au total, 94,2% des [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[65,10],"tags":[3656,194,481],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e9mo pour nos amis recruteurs: voici les r\u00e9seaux sociaux les plus populaires aupr\u00e8s des jeunes. - Peoplesphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/peoplesphere.be\/fr\/memo-pour-nos-amis-recrutements-voici-les-reseaux-sociaux-les-plus-populaires-aupres-des-jeunes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9mo pour nos amis recruteurs: voici les r\u00e9seaux sociaux les plus populaires aupr\u00e8s des jeunes. - Peoplesphere\" \/>\n<meta property=\"og:description\" content=\"Instagram demeure le r\u00e9seau social le plus utilis\u00e9 par les Belges entre 16 et 24 ans, ressort-il du barom\u00e8tre Social Media &amp; Influencers (SMI) de l&rsquo;Arteveldehogeschool et de la F\u00e9d\u00e9ration du commerce et des services Comeos. Au total, 94,2% des [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/peoplesphere.be\/fr\/memo-pour-nos-amis-recrutements-voici-les-reseaux-sociaux-les-plus-populaires-aupres-des-jeunes\/\" \/>\n<meta property=\"og:site_name\" content=\"Peoplesphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/peoplesphere\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-09T09:58:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-09T09:58:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/peoplesphere.be\/fr\/wp-content\/uploads\/2024\/05\/20230522recruit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"707\" \/>\n\t<meta property=\"og:image:height\" content=\"413\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jean-Paul Erhard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PeoplesphereMag\" \/>\n<meta name=\"twitter:site\" content=\"@PeoplesphereMag\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean-Paul Erhard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/peoplesphere.be\/fr\/memo-pour-nos-amis-recrutements-voici-les-reseaux-sociaux-les-plus-populaires-aupres-des-jeunes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/peoplesphere.be\/fr\/memo-pour-nos-amis-recrutements-voici-les-reseaux-sociaux-les-plus-populaires-aupres-des-jeunes\/\"},\"author\":{\"name\":\"Jean-Paul Erhard\",\"@id\":\"https:\/\/peoplesphere.be\/fr\/#\/schema\/person\/7976225ff17988604334abb7b3536a7e\"},\"headline\":\"M\u00e9mo pour nos amis recruteurs: voici les r\u00e9seaux sociaux les plus populaires aupr\u00e8s des jeunes.\",\"datePublished\":\"2024-05-09T09:58:21+00:00\",\"dateModified\":\"2024-05-09T09:58:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/peoplesphere.be\/fr\/memo-pour-nos-amis-recrutements-voici-les-reseaux-sociaux-les-plus-populaires-aupres-des-jeunes\/\"},\"wordCount\":303,\"publisher\":{\"@id\":\"https:\/\/peoplesphere.be\/fr\/#organization\"},\"keywords\":[\"Gen Z\",\"jeunes\",\"r\u00e9seaux sociaux\"],\"articleSection\":[\"Actualit\u00e9s\",\"Digital\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/peoplesphere.be\/fr\/memo-pour-nos-amis-recrutements-voici-les-reseaux-sociaux-les-plus-populaires-aupres-des-jeunes\/\",\"url\":\"https:\/\/peoplesphere.be\/fr\/memo-pour-nos-amis-recrutements-voici-les-reseaux-sociaux-les-plus-populaires-aupres-des-jeunes\/\",\"name\":\"M\u00e9mo pour nos amis recruteurs: voici les r\u00e9seaux sociaux les plus populaires aupr\u00e8s des jeunes. - 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