{"id":16570,"date":"2024-08-15T16:24:11","date_gmt":"2024-08-15T14:24:11","guid":{"rendered":"https:\/\/peoplesphere.be\/fr\/?p=16570"},"modified":"2024-08-15T16:24:11","modified_gmt":"2024-08-15T14:24:11","slug":"les-outils-du-marketing-desormais-indispensables-pour-garantir-une-experience-du-recrutement-efficace","status":"publish","type":"post","link":"https:\/\/peoplesphere.be\/fr\/les-outils-du-marketing-desormais-indispensables-pour-garantir-une-experience-du-recrutement-efficace\/","title":{"rendered":"Les outils du marketing d\u00e9sormais indispensables pour garantir une exp\u00e9rience du recrutement efficace?"},"content":{"rendered":"

Bienvenue dans le monde du nurturing. Les sp\u00e9cialistes du marketing utilisent depuis longtemps des strat\u00e9gies de maturation pour attirer les prospects int\u00e9ress\u00e9s, les guider tout au long du parcours de l’acheteur et, enfin, les convertir en clients. Alors pourquoi l’exp\u00e9rience d’un candidat devrait-elle \u00eatre diff\u00e9rente? Selon l’\u00e9tude de Robert Walters sur l’exp\u00e9rience des candidats dans l’\u00e9conomie de l’attente, 94% des candidats pensent que l’exp\u00e9rience du recrutement influence leur d\u00e9cision d’accepter ou de refuser une offre, et 58 % disent qu’une exp\u00e9rience positive les rend plus susceptibles d’accepter un poste. <\/p>\n

Maintenir le contact avec les candidats n’a pas \u00e0 \u00eatre d\u00e9courageant. En tirant parti de la technologie et en adoptant une approche strat\u00e9gique, vous pouvez laisser une impression positive durable \u00e0 vos candidats, qu’ils rejoignent ou non votre entreprise. Comment?<\/p>\n

1. Traiter les candidats comme des clients<\/em><\/strong><\/h3>\n

En tant que clients, nous associons les marques aux exp\u00e9riences qu’elles offrent. Ce lien \u00e9motionnel explique pourquoi les fans d’Apple restent fid\u00e8les malgr\u00e9 le co\u00fbt \u00e9lev\u00e9 de leurs produits. De la m\u00eame mani\u00e8re, une exp\u00e9rience n\u00e9gative des candidats peut conduire \u00e0 la perte de talents.<\/p>\n

Investissez du temps et des efforts dans les interactions avec les candidats, comme vous le feriez avec les clients. Utilisez le chat en direct, la gamification, les invitations \u00e0 des \u00e9v\u00e9nements, les programmes de fid\u00e9lisation et les forums entre pairs. Si ces approches ravissent vos clients, elles impressionneront \u00e9galement les employ\u00e9s potentiels.<\/p>\n

2. Mettez en avant la culture de votre entreprise<\/em><\/strong><\/h3>\n

Cr\u00e9ez un lien \u00e9motionnel en mettant en avant la culture unique de votre entreprise par le biais d’un contenu cibl\u00e9. Partagez des vid\u00e9os sur les coulisses, des t\u00e9moignages d’employ\u00e9s, des histoires v\u00e9cues au quotidien et des informations sur votre environnement de travail. Utilisez les m\u00e9dias sociaux pour mettre en avant les \u00e9v\u00e9nements de l’entreprise, les activit\u00e9s d’\u00e9quipe et l’engagement communautaire. Personnalisez vos communications pour vous assurer qu’elles trouvent un \u00e9cho aupr\u00e8s de vos candidats, afin qu’ils restent inform\u00e9s et enthousiastes quant aux opportunit\u00e9s potentielles au sein de votre entreprise.<\/p>\n

3. Maintenir la communication<\/em><\/strong><\/h3>\n

LinkedIn fait \u00e9tat d’une augmentation du nombre de candidats \u00ab fant\u00f4mes \u00bb, ce qui frustre les entreprises. Les candidats qui acceptent des entretiens mais ne se pr\u00e9sentent pas le font souvent en raison d’un manque de communication.<\/p>\n

Un dialogue continu avec les candidats peut \u00e9viter cela. R\u00e9pondez rapidement \u00e0 leurs questions : Comment s’est d\u00e9roul\u00e9 mon entretien ? Quand recevrai-je un retour d’information ? Aurais-je d\u00fb porter une cravate ? Si les candidats se posent des questions, c’est que vous ne faites pas bien les choses.<\/p>\n

4. Soyez m\u00e9morable<\/em><\/strong><\/h3>\n

D\u00e9marquez-vous aupr\u00e8s des candidats en leur proposant des exp\u00e9riences et des avantages uniques. Organisez des \u00e9v\u00e9nements de r\u00e9seautage exclusifs, proposez des ateliers instructifs ou des visites des coulisses de votre entreprise. Pr\u00e9sentez des aspects uniques de votre culture, tels que des projets novateurs ou des activit\u00e9s de renforcement de l’esprit d’\u00e9quipe, afin de laisser une impression durable aux candidats potentiels.<\/p>\n

 <\/p>\n

Source: Robert Walters<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Bienvenue dans le monde du nurturing. Les sp\u00e9cialistes du marketing utilisent depuis longtemps des strat\u00e9gies de maturation pour attirer les prospects int\u00e9ress\u00e9s, les guider tout au long du parcours de l’acheteur et, enfin, les convertir en clients. Alors pourquoi l’exp\u00e9rience […]<\/p>\n","protected":false},"author":2,"featured_media":16571,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[65,10],"tags":[389,3774,1692,458,72],"yoast_head":"\nLes outils du marketing d\u00e9sormais indispensables pour garantir une exp\u00e9rience du recrutement efficace? - Peoplesphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/peoplesphere.be\/fr\/les-outils-du-marketing-desormais-indispensables-pour-garantir-une-experience-du-recrutement-efficace\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les outils du marketing d\u00e9sormais indispensables pour garantir une exp\u00e9rience du recrutement efficace? - Peoplesphere\" \/>\n<meta property=\"og:description\" content=\"Bienvenue dans le monde du nurturing. Les sp\u00e9cialistes du marketing utilisent depuis longtemps des strat\u00e9gies de maturation pour attirer les prospects int\u00e9ress\u00e9s, les guider tout au long du parcours de l’acheteur et, enfin, les convertir en clients. 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