{"id":3972,"date":"2017-02-09T05:30:55","date_gmt":"2017-02-09T03:30:55","guid":{"rendered":"http:\/\/www.peoplesphere.be\/fr\/?p=3972"},"modified":"2017-02-09T05:31:58","modified_gmt":"2017-02-09T03:31:58","slug":"associer-rh-marketing-communication-lexemple-starbucks-coeur-de-lactualite","status":"publish","type":"post","link":"https:\/\/peoplesphere.be\/fr\/associer-rh-marketing-communication-lexemple-starbucks-coeur-de-lactualite\/","title":{"rendered":"Associer RH, Marketing &#038; Communication? L&rsquo;exemple Starbucks au coeur de l&rsquo;actualit\u00e9."},"content":{"rendered":"<p>Dans un message assez justement intitul\u00e9 \u2018\u2019Living Our Values in Uncertain Times\u201d, Howard Schultz, le CEO du groupe Starbucks \u2013 faut-il le pr\u00e9senter? \u2013 s\u2019est adress\u00e9 aux collaborateurs et aux partenaires du groupe afin de r\u00e9agir aux premi\u00e8res d\u00e9cisions du Pr\u00e9sident Trump. Les mesures communiqu\u00e9es \u00e0 cette occasion sont-elles du ressort des RH? Du Marketing? De la Communication? Ou des trois disciplines \u00e0 la fois?<!--more-->A la fin de ce mois de janvier, Starbucks annonce son intention d\u2019engager 10.000 r\u00e9fugi\u00e9s.<br \/>\nLa plateforme Glassdoor rel\u00e8ve que l\u2019entreprise r\u00e9alise une op\u00e9ration extraordinaire par le biais de cette communication. Mise en contexte.<\/p>\n<p>Le pr\u00e9sident \u2013 CEO du groupe explique les raisons de cette d\u00e9cision: <em>\u201cNous vivons une p\u00e9riode in\u00e9dite, o\u00f9 nous sommes les t\u00e9moins de la conscience de notre pays et de la promesse du r\u00eave am\u00e9ricain qui sont remises en question. L\u2019incertitude actuelle appelle des mesures exceptionnelles.\u201d<\/em> Ceci intervient dans la foul\u00e9e de la d\u00e9cision du Pr\u00e9sident Trump interdisant l\u2019entr\u00e9e du territoire US aux ressortissants de sept pays \u00e0 majorit\u00e9 musulmane.<\/p>\n<p>La r\u00e9ponse du groupe Starbucks consiste \u00e0 acc\u00e9l\u00e9rer ses programmes de recrutement et \u00e0 renforcer son implication dans la plupart de ses partenariats internationaux. <em>\u201cStarbucks s\u2019est donn\u00e9 pour mission d\u2019offrir des opportunit\u00e9s, notamment aux jeunes qui entament leur carri\u00e8re professionnelle et ce dans les 75 pays o\u00f9 nous d\u00e9ployons nos activit\u00e9s, mais aussi aux agriculteurs qui nous permettent d\u2019offrir \u00e0 nos clients les meilleurs produits qui soient et enfin, \u00e0 celles et ceux qui viennent aux Etats-Unis pour entamer une nouvelle vie soit dans notre organisation, soit aupr\u00e8s de l\u2019un de nos fournisseurs ou partenaires&#8230;\u00a0\u00bb<\/em><\/p>\n<p>Pour lire la version int\u00e9grale de cet article paru dans le cadre de notre dossier th\u00e9matique <em>\u00ab\u00a0Pour ou contre une fonction RH &#8211; Marketing &#8211; Communication int\u00e9gr\u00e9e\u00a0\u00bb,<\/em> vous pouvez\u00a0commander votre \u00e9dition n\u00b0209 de Peoplesphere ou plus simplement encore, rejoignez la communaut\u00e9 des lecteurs r\u00e9guliers en souscrivant votre\u00a0abonnement annuel\u00a0(10 \u00e9ditions)\u00a0:\u00a0<em><a href=\"http:\/\/www.peoplesphere.be\/fr\/abo\/\">http:\/\/www.peoplesphere.be\/fr\/abo\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un message assez justement intitul\u00e9 \u2018\u2019Living Our Values in Uncertain Times\u201d, Howard Schultz, le CEO du groupe Starbucks \u2013 faut-il le pr\u00e9senter? \u2013 s\u2019est adress\u00e9 aux collaborateurs et aux partenaires du groupe afin de r\u00e9agir aux premi\u00e8res d\u00e9cisions du [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62,2],"tags":[1126,1153,437,72,816,1152,1154],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Associer RH, Marketing &amp; Communication? 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