









{"id":8154,"date":"2019-08-08T09:40:03","date_gmt":"2019-08-08T07:40:03","guid":{"rendered":"http:\/\/www.peoplesphere.be\/fr\/?p=8154"},"modified":"2019-08-08T09:40:03","modified_gmt":"2019-08-08T07:40:03","slug":"profil-de-lutilisateur-type-de-mobilite-partagee-36-ans-tres-urbain-avide-de-liberte","status":"publish","type":"post","link":"https:\/\/peoplesphere.be\/fr\/profil-de-lutilisateur-type-de-mobilite-partagee-36-ans-tres-urbain-avide-de-liberte\/","title":{"rendered":"Le profil de l&rsquo;utilisateur-type de la mobilit\u00e9 partag\u00e9e? 36 ans, (tr\u00e8s) urbain et avide de libert\u00e9."},"content":{"rendered":"<p>La mobilit\u00e9 partag\u00e9e se d\u00e9veloppe rapidement, \u00e0 commencer bien s\u00fbr dans nos grands centres urbains (Bruxelles et Anvers). Nombre de start-ups investissent le secteur \u00e0 coup d&rsquo;investissements massifs dans des flottes de v\u00e9hicules \u00e9lectriques et d\u00e9sormais de trottinettes et de scooters. Avec environ 700 v\u00e9hicules suppl\u00e9mentaires ajout\u00e9s en juillet, Poppy a plus que doubl\u00e9 sa flotte et compte maintenant pr\u00e8s de 1.000 v\u00e9hicules r\u00e9partis sur les 2 plus grandes villes belges. C&rsquo;est pour nous l&rsquo;occasion de se pencher sur le profil de ses utilisateurs.<!--more--><\/p>\n<p>L\u2019application devient en effet la premi\u00e8re plateforme europ\u00e9enne de mobilit\u00e9 partag\u00e9e \u00e0 inclure des voitures, des scooters et des trottinettes\u00a0comprend d\u00e9sormais des voitures, des scooters et des trottinettes partag\u00e9s \u00e0 Bruxelles et Anvers.<\/p>\n<p>La multimodalit\u00e9 s&rsquo;impose en effet comme la prochaine tendance.\u00a0La demande de solutions partag\u00e9es et multimodales en ville augmente rapidement. <em>\u00ab\u00a0Les gens s\u2019interrogent de plus en plus sur la meilleure fa\u00e7on de se rendre d\u2019un point A \u00e0 un point B. Avec Poppy, ils ont, pour la premi\u00e8re fois, la possibilit\u00e9 de trouver 3 solutions diff\u00e9rentes de mobilit\u00e9 partag\u00e9e sur une seule et m\u00eame plateforme.\u00a0\u00bb<\/em>\u00a0explique Valentin Haarscher, CEO de Poppy. Cette expansion vers diff\u00e9rents types de v\u00e9hicules en une seule app aidera les utilisateurs \u00e0 atteindre des voitures en utilisant de plus petits v\u00e9hicules.<\/p>\n<p><em><strong>Un lien entre g\u00e9n\u00e9rations ?<\/strong><\/em><\/p>\n<p>La demande de solutions de mobilit\u00e9 multimodales relie les g\u00e9n\u00e9rations. Aujourd&rsquo;hui, l&rsquo;utilisateur moyen de Poppy est \u00e2g\u00e9 de 36 ans et utilise les voitures pour parcourir 8 \u00e0 10 kilom\u00e8tres en moyenne. <em>\u00ab\u00a0La mobilit\u00e9 partag\u00e9e est quelque chose qui attire toutes les g\u00e9n\u00e9rations. Nous constatons que notre plateforme est une vraie alternative \u00e0 la voiture particuli\u00e8re car elle offre la libert\u00e9 de choisir la solution de mobilit\u00e9 la plus adapt\u00e9e aux besoins de chaque d\u00e9placement.\u00a0\u00bb<\/em><\/p>\n<p>Comme ces nouvelles formes de mobilit\u00e9 sont \u00e9galement confront\u00e9es \u00e0 des d\u00e9fis, la start-up\u00a0adopte une approche diff\u00e9rente en ce qui concerne la mobilit\u00e9 partag\u00e9e. Elle\u00a0valorise la coop\u00e9ration et la co-cr\u00e9ation avec les villes pour d\u00e9ployer ses nouvelles solutions de mobilit\u00e9, en tenant compte des besoins et des exigences de la mobilit\u00e9 urbaine sp\u00e9cifique aux villes. Il s&rsquo;agit de\u00a0lancer chaque type de v\u00e9hicule \u00e9tape par \u00e9tape, en tenant compte des sp\u00e9cificit\u00e9s de chaque ville et en apprenant les besoins, les habitudes et la culture des utilisateurs progressivement, avant de passer la vitesse sup\u00e9rieure.<\/p>\n<p><em>\u00ab\u00a0\u00c0 Anvers, chaque utilisateur doit pouvoir trouver le mode de transport dont il a besoin \u00e0 ce moment-l\u00e0. L&rsquo;approche multimodale de Poppy est un ajout appr\u00e9ci\u00e9 \u00e0 notre politique de mobilit\u00e9.\u00a0\u00bb<\/em> Koen Kennis, \u00e9chevin pour la mobilit\u00e9, ville d&rsquo;Anvers<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La mobilit\u00e9 partag\u00e9e se d\u00e9veloppe rapidement, \u00e0 commencer bien s\u00fbr dans nos grands centres urbains (Bruxelles et Anvers). Nombre de start-ups investissent le secteur \u00e0 coup d&rsquo;investissements massifs dans des flottes de v\u00e9hicules \u00e9lectriques et d\u00e9sormais de trottinettes et de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[65,10],"tags":[823,136,1188,2514],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le profil de l&#039;utilisateur-type de la mobilit\u00e9 partag\u00e9e? 36 ans, (tr\u00e8s) urbain et avide de libert\u00e9. - Peoplesphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/peoplesphere.be\/fr\/profil-de-lutilisateur-type-de-mobilite-partagee-36-ans-tres-urbain-avide-de-liberte\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le profil de l&#039;utilisateur-type de la mobilit\u00e9 partag\u00e9e? 36 ans, (tr\u00e8s) urbain et avide de libert\u00e9. - Peoplesphere\" \/>\n<meta property=\"og:description\" content=\"La mobilit\u00e9 partag\u00e9e se d\u00e9veloppe rapidement, \u00e0 commencer bien s\u00fbr dans nos grands centres urbains (Bruxelles et Anvers). Nombre de start-ups investissent le secteur \u00e0 coup d&rsquo;investissements massifs dans des flottes de v\u00e9hicules \u00e9lectriques et d\u00e9sormais de trottinettes et de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/peoplesphere.be\/fr\/profil-de-lutilisateur-type-de-mobilite-partagee-36-ans-tres-urbain-avide-de-liberte\/\" \/>\n<meta property=\"og:site_name\" content=\"Peoplesphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/peoplesphere\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-08T07:40:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.peoplesphere.be\/fr\/wp-content\/uploads\/2016\/07\/facebook-default-posting-1200x628px.jpg\" \/>\n<meta name=\"author\" content=\"Jean-Paul Erhard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PeoplesphereMag\" \/>\n<meta name=\"twitter:site\" content=\"@PeoplesphereMag\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean-Paul Erhard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/peoplesphere.be\/fr\/profil-de-lutilisateur-type-de-mobilite-partagee-36-ans-tres-urbain-avide-de-liberte\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/peoplesphere.be\/fr\/profil-de-lutilisateur-type-de-mobilite-partagee-36-ans-tres-urbain-avide-de-liberte\/\"},\"author\":{\"name\":\"Jean-Paul Erhard\",\"@id\":\"https:\/\/peoplesphere.be\/fr\/#\/schema\/person\/7976225ff17988604334abb7b3536a7e\"},\"headline\":\"Le profil de l&rsquo;utilisateur-type de la mobilit\u00e9 partag\u00e9e? 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