{"id":8592,"date":"2019-11-19T08:26:41","date_gmt":"2019-11-19T06:26:41","guid":{"rendered":"https:\/\/peoplesphere.be\/fr\/?p=8592"},"modified":"2019-11-19T08:26:41","modified_gmt":"2019-11-19T06:26:41","slug":"mobilite-urbaine-mobiline-va-t-contribuer-a-changer-mentalites","status":"publish","type":"post","link":"https:\/\/peoplesphere.be\/fr\/mobilite-urbaine-mobiline-va-t-contribuer-a-changer-mentalites\/","title":{"rendered":"Mobilit\u00e9 urbaine: la &lsquo;Mobiline&rsquo; va-t-elle contribuer \u00e0 changer les mentalit\u00e9s?"},"content":{"rendered":"<p>Le plus grand d\u00e9fi de la mobilit\u00e9 de demain r\u00e9side dans le fait de changer les mentalit\u00e9s et les habitudes. Pour ce faire, deux \u00e9tapes. La premi\u00e8re consiste en une prise de conscience de l\u2019existence de la mobilit\u00e9 alternative ; la seconde \u00e0 \u00f4ter les freins de son utilisation via des explications claires sur les diff\u00e9rents services. Car, paradoxalement, les utilisateurs semblent perdus face \u00e0 la surabondance d&rsquo;offres de solutions en mati\u00e8re de mobilit\u00e9 douce.<!--more--><\/p>\n<p>Jeasy et Maestromobile, deux start-ups pionni\u00e8res dans l\u2019univers du MaaS (\u00ab Mobility as a Service \u00bb) \u00e0 Bruxelles, unissent leurs forces et lancent la Mobiline, le premier helpdesk multimodal et multicanal pour accompagner la transition vers une mobilit\u00e9 plus vertueuse.<\/p>\n<p>Pour la premi\u00e8re \u00e9tape, Jeasy et Maestromobile mettent \u00e0 disposition des habitants deux outils pr\u00e9cieux. Il s\u2019agit respectivement de l\u2019app Jeasy, permettant aux utilisateurs d\u2019avoir un aper\u00e7u des diff\u00e9rentes solutions de mobilit\u00e9 disponibles et la meilleure mani\u00e8re de les utiliser pour leurs d\u00e9placements, et du panel d\u2019activit\u00e9s d\u2019exp\u00e9rimentation Maestromobile variant du gaming au coaching en passant par les Mobility Visits, le Mobility Van ou l\u2019ouverture r\u00e9cente du Brussels Mobility Store dans la galerie Anspach, \u00e0 deux pas du pi\u00e9tonnier bruxellois (<a href=\"http:\/\/www.mobilitystore.brussels\">www.mobilitystore.brussels<\/a>).<\/p>\n<p><em>\u00ab Malgr\u00e9 l\u2019offre croissante de moyens de transport publics, partag\u00e9s et personnels, les freins psychologiques \u00e0 leur utilisation restent nombreux pour les citoyens et les employ\u00e9s \u00bb<\/em>, explique Xavier Tackoen, Pr\u00e9sident de Maestromobile. <em>\u00abNos activit\u00e9s ont d\u00e9montr\u00e9 que les gens \u00e9taient perdus face \u00e0 l\u2019explosion de l\u2019offre de mobilit\u00e9. Ceci g\u00e9n\u00e8re un sentiment d\u2019impuissance voire de rejet. On assiste d\u00e8s lors \u00e0 un v\u00e9ritable enjeu d\u2019\u00e9ducation et \u00e0 la n\u00e9cessit\u00e9 de r\u00e9pondre \u00e0 des questions impliquant plusieurs modes de transport. \u00bb<\/em><\/p>\n<p>Restait \u00e0 trouver un moyen de r\u00e9pondre aux multiples et diverses questions des utilisateurs sur l\u2019ensemble des solutions de mobilit\u00e9 disponibles (transport public, voitures partag\u00e9es, v\u00e9los\/trottinettes\/scooters partag\u00e9s, stationnement, \u2026). Ce besoin essentiel est aujourd\u2019hui couvert par la Mobiline : un helpdesk d\u00e9di\u00e9 aux questions de mobilit\u00e9, support\u00e9 par Jeasy et Maestromobile.<\/p>\n<p>La Mobiline repose sur une \u00e9quipe d\u2019agents form\u00e9s et \u00e0 la pointe de toutes les solutions de mobilit\u00e9. Ils sont pr\u00e9sents quotidiennement au Brussels Mobility Store mais r\u00e9pondent \u00e9galement par t\u00e9l\u00e9phone, par chat et par e-mail aux questions des utilisateurs. Chaque interaction est int\u00e9gr\u00e9e \u00e0 un logiciel de gestion centralis\u00e9e des demandes qui s\u2019enrichit progressivement dans une approche de \u00ab\u00a0Learning by doing\u00a0\u00bb.<\/p>\n<p><em>\u00ab\u00a0La Mobiline compl\u00e8te \u00a0la panoplie de solutions offertes par les acteurs de la mobilit\u00e9 qui, ensemble, veulent faire bouger les choses. La phase pilote de la Mobiline est soutenue financi\u00e8rement par BECI, VOKA et la FEB qui ont souhait\u00e9 aider concr\u00e8tement les entreprises de l\u2019aire m\u00e9tropolitaine bruxelloise \u00e0 orienter leurs employ\u00e9s vers des alternatives \u00e0 l\u2019autosolisme massif.\u00a0\u00bb<\/em>\u00a0dit S\u00e9bastien Curnel, CEO de Jeasy.<\/p>\n<p>La Mobiline est actuellement en phase de test et sera disponible \u00e0 partir de janvier 2020 pour toutes les soci\u00e9t\u00e9s soucieuses d\u2019offrir un support \u00e0 la mobilit\u00e9 de leurs employ\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le plus grand d\u00e9fi de la mobilit\u00e9 de demain r\u00e9side dans le fait de changer les mentalit\u00e9s et les habitudes. Pour ce faire, deux \u00e9tapes. La premi\u00e8re consiste en une prise de conscience de l\u2019existence de la mobilit\u00e9 alternative ; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[65,10],"tags":[2791,2792,2644,1188,2790],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobilit\u00e9 urbaine: la &#039;Mobiline&#039; va-t-elle contribuer \u00e0 changer les mentalit\u00e9s? - Peoplesphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/peoplesphere.be\/fr\/mobilite-urbaine-mobiline-va-t-contribuer-a-changer-mentalites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobilit\u00e9 urbaine: la &#039;Mobiline&#039; va-t-elle contribuer \u00e0 changer les mentalit\u00e9s? - Peoplesphere\" \/>\n<meta property=\"og:description\" content=\"Le plus grand d\u00e9fi de la mobilit\u00e9 de demain r\u00e9side dans le fait de changer les mentalit\u00e9s et les habitudes. 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La premi\u00e8re consiste en une prise de conscience de l\u2019existence de la mobilit\u00e9 alternative ; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/peoplesphere.be\/fr\/mobilite-urbaine-mobiline-va-t-contribuer-a-changer-mentalites\/\" \/>\n<meta property=\"og:site_name\" content=\"Peoplesphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/peoplesphere\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-19T06:26:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.peoplesphere.be\/fr\/wp-content\/uploads\/2016\/07\/facebook-default-posting-1200x628px.jpg\" \/>\n<meta name=\"author\" content=\"Jean-Paul Erhard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PeoplesphereMag\" \/>\n<meta name=\"twitter:site\" content=\"@PeoplesphereMag\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean-Paul Erhard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/peoplesphere.be\/fr\/mobilite-urbaine-mobiline-va-t-contribuer-a-changer-mentalites\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/peoplesphere.be\/fr\/mobilite-urbaine-mobiline-va-t-contribuer-a-changer-mentalites\/\"},\"author\":{\"name\":\"Jean-Paul Erhard\",\"@id\":\"https:\/\/peoplesphere.be\/fr\/#\/schema\/person\/7976225ff17988604334abb7b3536a7e\"},\"headline\":\"Mobilit\u00e9 urbaine: la &lsquo;Mobiline&rsquo; va-t-elle contribuer \u00e0 changer les mentalit\u00e9s?\",\"datePublished\":\"2019-11-19T06:26:41+00:00\",\"dateModified\":\"2019-11-19T06:26:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/peoplesphere.be\/fr\/mobilite-urbaine-mobiline-va-t-contribuer-a-changer-mentalites\/\"},\"wordCount\":541,\"publisher\":{\"@id\":\"https:\/\/peoplesphere.be\/fr\/#organization\"},\"keywords\":[\"Jeasy\",\"Maestromobile\",\"mobilit\u00e9 douce\",\"multimodalit\u00e9\",\"transition \u00e9cologique\"],\"articleSection\":[\"Actualit\u00e9s\",\"Digital\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/peoplesphere.be\/fr\/mobilite-urbaine-mobiline-va-t-contribuer-a-changer-mentalites\/\",\"url\":\"https:\/\/peoplesphere.be\/fr\/mobilite-urbaine-mobiline-va-t-contribuer-a-changer-mentalites\/\",\"name\":\"Mobilit\u00e9 urbaine: la 'Mobiline' va-t-elle contribuer \u00e0 changer les mentalit\u00e9s? 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